4. Act with Integrity and Courage



Tell the truth. Absorb the cost. Move forward.

Doctrine: Courageous leadership isn’t loud—it’s calm under pressure. Integrity isn’t a slogan—it’s a daily choice. When others panic, you remain steady. When it’s uncomfortable, you don’t flinch. Ethical, empathetic, unshakable. That’s how trust is earned.


Discipline: Establish clear ethical guidelines and a safe reporting mechanism for integrity violations. Encourage leaders to have difficult conversations and make unpopular but necessary decisions.

Auditable Standards

Hold Yourself to This Standard

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