1. Know Yourself and Your Purpose



If you don’t know why you’re still here, you’re not leading – you’re loitering.

Doctrine: Purpose isn’t a personal luxury; it’s the prerequisite for leadership. If you’re unclear, you’re dangerous. Self-awareness isn’t optional; it’s the ignition switch for leadership. Without a clear vision and personal purpose, you’re just faking it. Leaders confront reality, align with their values, and pursue growth. No clarity means no leadership.


Discipline: Implement regular self-reflection exercises and 360-degree feedback for all leaders. Mandate the creation and review of personal leadership purpose statements.

Auditable Standards

Hold Yourself to This Standard

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